Founded an online gift company during the COVID-19 pandemic with the goal of creating personalized products that helped people stay connected during a period of isolation. Built the business from the ground up, including launching an eCommerce website, managing product fulfillment, and overseeing day-to-day operations. Navigated early-stage challenges around supply chain, customer experience, and marketing, gaining hands-on experience in problem-solving, experimentation, and running a consumer-facing business.